The Week That Was: Games (12/07/18)

13th July 2018


Fortnite and the travelling Loot Llamas
Following the discovery of the Durr Burger mascot in a Californian desert, Fortnite’s Loot Llamas have started popping up all over the world – and fans can’t get enough of them! In the lead-up to Fortnite’s fifth season the Loot Llamas have been spotted in various locations including: London, Cologne and Barcelona. The trailer for Season 5 dropped today as ‘worlds collide’ in-game and in real life. The trailer features the Durr Burger, Loot Llamas, and a Viking ship – we wonder if this is what will be discovered next!

Fortnite invades football
Footballers have been celebrating goals and victories with dances that feature in the biggest free-to-play game of all time: Fortnite. Dele Alli was spotted busting the famous moves after England’s goal against Sweden and Jesse Lingford, among others, has been spotted getting into the groove on the pitch. Dele Alli actually streams himself playing Fortnite occasionally with other members of the England team, including Harry Kane who has said that he plays a lot of Fortnite in his down time. It’s great to see the ways in which the popular game continues to transcend the traditional gaming community and into mainstream culture!

Switch to become 2018’s best selling console
According to NPD the Nintendo Switch is in position to become this year’s best-selling console! PlayStation 4 has been the top dog on the NPD chart so far this year as a leading seller ahead of the Xbox One, which has also shown substantial growth. PS4 is expected to be dethroned by Nintendo Switch by quarter four – following a series of launches including Pokemon Let’s Go (Eevee & Pikachu) and Super Smash Bros. Ultimate. Not bad following its first year!

Game Dev Heroes
The inaugural Game Dev Heroes awards took place this week in Brighton to coincide with Develop: Brighton. A ceremony which is designed to celebrate and raise awareness of unsung heroes in the games industry named its first set of winners, including talent from: Remedy, Sumo Digital, Failbetter Games, Creative Assembly and SpecialEffect!

Sign-up here to our monthly Games newsletter and access case studies of our work in this sector. We’ll share updates on how we are helping our clients make a meaningful impact, create movements and connect in innovative ways with their audience.

Related Posts