LEARN, CREATE & DO
This Summer is a huge moment internationally for sport, from the EUROs to the Summer Olympics and Paralympic Games. But the “summer of sport” is being closely rivalled by the music industry. International superstar Taylor Swift is on track to break records by grossing $1bn from…
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The games industry is currently facing no shortage of challenges. Growth has stalled, development costs are impossibly high and the old tricks that were the foundation for success simply aren’t making an impact anymore. Most importantly, the spend required to reach an audience has exploded out of control…
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Did you know that 47% of UK adults now use social media for news? We’ll let that sink in for a moment. THE HEADLINES For many people, gone are the days of waiting for the six o’clock news to be broadcast on…
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Helldivers 2 is both a marvel and total anomaly; a AA smash hit, outpacing sales and engagement seen in AAA titles, and a live service model that has even sceptics thrilled. It has shattered expectations on all fronts; from sales through to its refreshing approach to a community…
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HOW CAN BRANDS EARN ATTENTION IN THE GAMES INDUSTRY? In a world where algorithms evolve overnight and trends shift like the wind, staying ahead means embracing adaptability and innovation. Our approach to PR and communications isn’t just about keeping pace; it’s about leading the way. Alfred Account Director Niall De’Ath…
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The Mobile World Congress series, which focuses on connectivity, mobile, and networks, has come to an end after another exciting year. This year witnessed many new innovations, led by a wave of AI, 5G, and various other cutting-edge technologies. Here are a few that caught our attention! …
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We continue to create work we are proud of that drives actions and reactions from the people we are looking to reach - whether that’s driving change in a specific industry or sparking joy on social media. Here is a roundup of some of our recent work across earned, owned and paid - making an impact for the brands and businesses we work with.
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As we close the page on 2023 and our tenth year in business, we wanted to mark the milestone with a few highlights from our journey, share how we’ve evolved as a business, and our progress on key areas in 2023. We started in 2013, with…
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December marks many a joyous moment in the calendar. Whether it’s putting up the Christmas tree, seeing old friends or simply indulging in some festive fun. At Alfred, it’s also one of the tastiest times of the year when the delicious food and drink reports land looking into…
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We all love brand comms at Alfred. But we love a whole lot of other stuff too. So we started a monthly lunchtime session called ‘Ten Talks’, where two members of our team give a talk about something that interests them. The brief is simple:…
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In 2022 we made a number of commitments around improving our Diversity, Equity and Inclusion as a business. We shared our first progress update last year, and said we’d continue to be transparent about our journey, both internally with our…
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Last week, the world’s largest toy maker had to disappoint stakeholders, legions of fans and the climate community when it abandoned a major sustainability target. But Lego’s honesty in the face of a huge setback is a lesson in corporate reputation management. So what was the…
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Is the pressure for brands to be ‘perfect’ stifling social and environmental progress? In a word, yes. New research by Alfred and Sensu Insight has revealed a significant number of brands and businesses are still choosing to under-report on their social and environmental progress, citing pressure to maintain…
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We all know somebody obsessed with a particular film soundtrack, but what about video game soundtracks? Our resident video game music fanatic, Debbie Lloyd, shares her thoughts on how it has evolved over the years, why we should all be listening to more of it, and the positive impact…
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Throughout the year, part of the job we love the most is keeping up with the latest food & drink trends. From willing volunteers at the latest restaurant openings, to mixing up drinks at home, to scrolling through TikTok for “research”, to swapping news stories in the office;…
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While heralded as an example of true purpose by many, I fear the giving away of Patagonia by its founder will do more harm than good for the purpose business movement, as we need more businesses to operate, and be founded with purpose at their core. The false…
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What a year for politics (so far…). Putting Brexit, the Ukraine War and the cost-of-living crisis aside, the UK scandal ridden government has torn itself apart, to the point where we’ve been left practically leader-less during the ‘summer of discontent’. Despite the…
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At the start of this year, we made a number of commitments to accelerate meaningful improvement around diversity and inclusion within our business. Frankly, we know we haven’t been doing enough, and we are committed to making real progress by taking the right action to make a difference. We need…
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As 2021 drew to a close, it was evident that almost two years of the Covid-19 pandemic had affected the games industry. From ever present PlayStation 5 and Xbox Series X console shortages worldwide, to a shift to a more hybrid working format for many studios, 2021 was certainly a…
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