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LEARN, CREATE & DO

Thinking

D&I Alfred Update

At the start of this year, we made a number of commitments to accelerate meaningful improvement around diversity and inclusion within our business. Frankly, we know we haven’t been doing enough, and we are committed to making real progress by taking the right action to make a difference. We need… Read More

Alfred’s Most Anticipated Games of 2022

As 2021 drew to a close, it was evident that almost two years of the Covid-19 pandemic had affected the games industry. From ever present PlayStation 5 and Xbox Series X console shortages worldwide, to a shift to a more hybrid working format for many studios, 2021 was certainly a… Read More

Alfred’s favourite announcements from E3 2021

The global pandemic put the brakes on some of the biggest and most anticipated events in the world, including the Electronic Entertainment Expo, or E3. Arguably the biggest event in the video games calendar, with development grinding to a halt as governments worldwide demanded we stay home, last year was… Read More

Be the brand story people want to read about

Picture the scene. You’re a passionate tech entrepreneur. You kick off an investor meeting by highlighting your recent campaign from The Times. If you’re in The Times, you’re doing something that a hugely influential newspaper considers important. You’re doing something… Read More

Making Movements: #002 New World Trends 

While we are currently still in a global crisis, that shows signs of resurgence with increasing likelihood of further social restrictions (again), we have reflected on the changes in consumer behaviour over the past six months. These trends illustrate a shift in how people think, behave, and prioritise,… Read More

Making Movements: #001 – make a statement, but deliver action

The brand purpose revolution has driven many businesses to change the way they think, and shift from simply standing for profit, to defining how else they can positively impact society. Although defining a purpose is a great step forward, this isn’t enough. There is growing sentiment,… Read More

Alfred Loves… Tim Walker

As part of this month’s culture currency, a monthly event where the Alfred team take an afternoon to explore some of London’s many and varied cultural happenings, we visited Tim Walker’s ‘Wonderful Things’ exhibition at the V&A. Best known for his fashion editorial work with Vogue,… Read More

Alfred Loves… Gamescom

Credibility is paramount when working with any client. They want to know that we understand what we are talking about, and that we love talking about it, too. Campaigns die without authenticity, so we always ensure we are fully immersed… Read More

Get SnapHappy with SnapChat

As the days go by, the conversations around SnapChat seem to increase ten-fold across the world of PR and marketing, but why now? And how can brands tap into this fruitful community in the most effective way. Time for us to explore this question. Why here, why now? Snapchat… Read More

A New Day for New Media

In an exciting move for journalists and PRs alike, a new print newspaper launched this week, the first standalone daily newspaper to be introduced in the UK for 30 years. Launched by Trinity Mirror, the New Day newspaper comes just after the Independent announced plans to… Read More

Reactions to Facebook Reactions

When Facebook announced that they were planning on bringing reactions to its platform, the initial sentiment was somewhat mixed, it seemed many just wanted a dislike button vs a range of emotions. Over the past week, brands have jumped on the launch and started to use the new… Read More

To Tweet or Not To Tweet?

Was anyone really shocked by the news earlier this month that Twitter’s user numbers stalled in the final quarter of 2015? With the ever increasing popularity of other social media platforms such as Snapchat and Instagram, and brands such as Burberry even beginning to see their potential, surely it was… Read More

The Creative CV, Should You Risk It?

Unconventional CV’s and career pitches are becoming somewhat of a trend in recent years. From that guy standing at a City tube station, with a billboard advertising his job search and copies of his CV to hand, to the most recent effort from university student Connor Peters – who’s uploaded… Read More

What Clients Want

Another day, another brief but what do you do with it? Far too often agencies take that brief and agree with it without any real consideration. They don’t take the time to simply think about it, or really understand the sector or business problem that is being presented. If as… Read More

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