ALFRED NOMINATED FOR TWO SOCIAL BUZZ AWARDS!
2nd October 2015
Team Alfred are very happy to announce that we’ve been shortlisted for not one, but TWO, of The Drum’s Social Buzz Awards.
The nominations for Best Use of Twitter and Best Use of Community both celebrate our work on the Sharknado 3 #Jednado campaign, for Syfy.
To give some background on the campaign, to launch the film we took on the Jepic task of creating our very own Sharknado in London, with the help of two famous hair-raising twins and stars of the film, JEDWARD!
To make this happen, we worked with specialist prop designers and marine experts to create our own bespoke shark structure, replicating an actual ‘Sharknado’, which could travel at high speed along the Thames. Jedward then preceeded to speed up and down the river throughout rush hour, with Tower Bridge even opening to let the aptly named ‘#Jednado’ through. Jedward then took part in a series of challenges, all whilst surviving their #Jednado, which were voted for by fans across Twitter and Facebook.
The effects of the Sharknado on the day were HUGE, with the stunt trending on Twitter across the globe, with the #Jednado, reaching #5 in the UK. The video content has now received an amazing 78,728 views and at the time went live across various sites including AOL, Huffington Post, Yahoo, Talk Talk with broadcast coverage appearing on London Live, BBC Radio 1, Kiss FM, Bauer and MTV.
It’s been a fantastic campaign and we’re really happy that we’ve been shortlisted for our work as it’s great to showcase how our ‘PR stunt’ was totally integrated with social.
Bring on the awards night in November, where we may, or may not, bring along our office pet Tiger Shark!
- Consumer PR
- Social Buzz
- The Drum