The Week That Was: Social Media (10/08/18)

For a quick recap of the week’s social media news, read on! L’Oreal launches ‘try before you buy’ AR on Facebook After heavily investing in AR, beauty giant L’Oreal has launched a ‘try before you buy’ augmented reality feature in Facebook ads with its NYX Professional Makeup brand. Users…

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The Week That Was: Social Media (03/08/18)

Whatsapp confirms a big new update Whatsapp has just confirmed that it’s adding a new way to chat on the app.  The popular messaging service says that billions of users will be able to use a new group video call feature.  This feature enables…

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The Week That Was: Social (22/06/18)

IGTV lands as Instagram hits 1bn users To celebrate hitting 1 billion users, Instagram has launched IGTV, a video extension to rival YouTube. It’s now allowing users to post up to 1-hour-long videos, leaving room for influencers and brands to bring their longer-form video into their highly…

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Reactions to Facebook Reactions

When Facebook announced that they were planning on bringing reactions to its platform, the initial sentiment was somewhat mixed, it seemed many just wanted a dislike button vs a range of emotions. Over the past week, brands have jumped on the launch and started to use the new…

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