As part of StyleHaul’s new campaign partnership, helping to launch Very.co.uk’s accessible luxury website, Very Exclusive, we took part in a special shoot with some of the superstar vlogging talent and world-renowned photographer, Rankin. This was a real first in terms of new media meets traditional media, showing just how prevalent native advertising is now becoming for brands, with the vloggers fronting elements of the VE campaign behind the lens of such an iconic figure. An honour previously withheld for the biggest celebrities and top models.

StyleHaul enlisted the help of some their top rated fashion vloggers, FleurDeForce, AllyValentine, LilyPebbles and InTheFrow, to model the new VE range. Acting like true pros, the vloggers’ fronting the campaign showed how the lines between celebrity and social influencer, are becoming more and more blurred, as they became the models of the moment.

We took along some key press to capture everything going on behind the scenes, complete with interviews and a few golden minutes with Rankin himself! Stay tuned for more on the coverage as it appears…

As for us, we loved getting the lowdown on life behind the screen from the fashion vloggers. We’re happy to report they really are the down to earth girls next door we see on YouTube, but of course loaded with only the best fashion tips and tricks a plenty. We can also vouch first hand that being a mega vlogger doesn’t come easy, and these guys were work work work from dusk ‘til dawn, editing content on their laptops, and responding to calls on their mobiles at every spare opportunity.