Treesplease had been quietly working on their first game, Longleaf Valley, after a successful series of funding rounds.
With their debut title near to launch, the studio wanted to introduce themselves to the industry, and highlight their ‘games for good’ ethos. But how do you break through in a market saturated with similar titles, and ensure the positive environmental message shines through?
We identified an industry trend of unfulfilled and short term environmental promises from competitors. Treesplease was positioned as having a long term and dedicated activist view of improving the world through play, helping the studio to stand out from the competition.
We took this insight to create content and place interviews with Venturebeat’s Dean Takahashi and GamesIndustry.biz’s James Batchelor, discussing these issues and Treesplease’s overarching goals to improve the planet.
At the moment of both articles publishing, we executed a consumer games media push to drive downloads with the public. Piggybacking off of the increased mentions of Treesplease in terms of SEO ranking and general awareness, we ensured that a wider audience would be engaged from the moment of launch and clearly understand Treesplease goals.
Alongside the two high profile interviews with Venturebeat and Gamesindustry.biz, we drove a wave of coverage, with over 19 pieces of quality content from key gaming targets such as Pocketgamer, Pocket Tactics, GamingOnPhone and more, alongside B2B content from the likes of Sifted.
Longleaf Valley went on to secure over 500,000 downloads, with players able to over 750,000 real world trees through gameplay. This impact is the start of Treesplease journey to offsetting carbon emissions around the world, and showcased they could live up to their promise.
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