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Our Work

Outplay Entertainment – Taking Mystery Match Village’s Death on the Nile Season Pass mainstream

CHALLENGE:

Bring a cherished and adored brand onto mobile for the first time ever – Agatha Christie’s Death on the Nile. Our campaign had to reach new audiences and convert loyal fans, attracting mainstream awareness, with the ultimate goal of driving interest and installs for Outplay Entertainment’s Mystery Match Village Death on the Nile.

SOLUTION:

Developed a digital launch platform to profile the story and legacy of Agatha Christie through interviews with her great-grandson as our lead spokesperson. Unable to pursue face-to-face meetings due to Covid-19, we offered virtual interviews to top tier media with a carefully crafted media story focused on the care taken by Outplay Entertainment to bring the beloved Death on the Nile story to life.

RESULTS

Secured 18 pieces of news and interview coverage across games, lifestyle, national and broadcast media targets. Highlights include interviews with The Times, The Telegraph and BBC Radio channels. Each piece delivered clear messaging about the season pass, including how and where to download it.

IMPACT

Working with an Agatha Christie Ltd spokesperson for the launch of the Death on the Nile season pass generated mainstream, national and broadcast media attention for Outplay Entertainment for the first time, leading to an overall boost in downloads for Mystery Match Village.

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