Altovita – Launching a new platform
Tasked to help launch a new home sharing platform to rival Airbnb, focusing on culturally relevant cities across Europe. How do you take on a global giant like Airbnb and ensure that you build trust with your audience?
Put the story, the brand and the purpose front and center, to create an opportunity for the founding team to comment on the market, why it is broken, and how they will fix this issue.
Utilising the forthcoming London launch as a UKhook, we generate 285 pieces of coverage across top tier media outlets, dicussing the company’s vission and mission, and how they aim to fix the home sharing market. Coverage highlights including; Daily Express (print), Mail Online, i (print), as well as other high circulating regionals.