Altovita – Launching a new platform
Tasked to help launch a new home sharing platform to rival Airbnb, focusing on culturally relevant cities across Europe. How do you take on a global giant like Airbnb and ensure that you build trust with your audience?
Put the story, the brand and the purpose front and center, to create an opportunity for the founding team to comment on the market, why it is broken, and how they will fix this issue.
Utilising the forthcoming London launch as a UKhook, we generate 285 pieces of coverage across top tier media outlets, dicussing the company’s vission and mission, and how they aim to fix the home sharing market. Coverage highlights including; Daily Express (print), Mail Online, i (print), as well as other high circulating regionals.
Recently the Guardian made waves after it unveiled a brand new guest author who had some ominous words to share. But whilst the piece offered in terms of… Read More
We were recently appointed by Fashion Revolution, the world’s largest fashion activism movement, formed after the Rana Plaza factory collapse in Bangladesh in 2013, to lead the media… Read More