THINKING, CULTURE & WORK
This Summer is a huge moment internationally for sport, from the EUROs to the Summer Olympics and Paralympic Games. But the “summer of sport” is being closely rivalled by the music industry. International superstar Taylor Swift is on track to break records by grossing $1bn from…
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The games industry is currently facing no shortage of challenges. Growth has stalled, development costs are impossibly high and the old tricks that were the foundation for success simply aren’t making an impact anymore. Most importantly, the spend required to reach an audience has exploded out of control…
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Did you know that 47% of UK adults now use social media for news? We’ll let that sink in for a moment. THE HEADLINES For many people, gone are the days of waiting for the six o’clock news to be broadcast on…
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Helldivers 2 is both a marvel and total anomaly; a AA smash hit, outpacing sales and engagement seen in AAA titles, and a live service model that has even sceptics thrilled. It has shattered expectations on all fronts; from sales through to its refreshing approach to a community…
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Creating content that stirs the soul and moves the heart isn’t just a matter of luck; it’s a craft, an understanding that what we share can either touch lives or pass by unnoticed. When social media shares fuel algorithms, apathy is the adversary that content creators…
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HOW CAN BRANDS EARN ATTENTION IN THE GAMES INDUSTRY? In a world where algorithms evolve overnight and trends shift like the wind, staying ahead means embracing adaptability and innovation. Our approach to PR and communications isn’t just about keeping pace; it’s about leading the way. Alfred Account Director Niall De’Ath…
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The Mobile World Congress series, which focuses on connectivity, mobile, and networks, has come to an end after another exciting year. This year witnessed many new innovations, led by a wave of AI, 5G, and various other cutting-edge technologies. Here are a few that caught our attention! …
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A MENTOR’S JOURNEY As a PR professional, I’ve always been passionate about giving back to the industry and fostering diversity. That’s why when I had the opportunity to participate in the Taylor Bennett Mentorship Scheme, created to encourage graduates from an ethnically diverse…
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LIAM’S SABBATICAL ADVENTURE DOWN UNDER Last year, Alfred implemented a new employee benefit: a 4-week paid sabbatical. The sabbatical rewards long-serving employees – those who have dedicated more than 3 years to the company – and is in addition to someone’s regular holiday allowance. It’s pretty…
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We continue to create work we are proud of that drives actions and reactions from the people we are looking to reach - whether that’s driving change in a specific industry or sparking joy on social media. Here is a roundup of some of our recent work across earned, owned and paid - making an impact for the brands and businesses we work with.
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My Apprenticeship At Alfred I started my internship at Alfred in April 2023. The opportunity came my way following completing the 20/20 Change Programme. 20/20 Change is a social mobility organisation dedicated to empowering Black and racially underrepresented young individuals by offering opportunities to maximise their potential.
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As we close the page on 2023 and our tenth year in business, we wanted to mark the milestone with a few highlights from our journey, share how we’ve evolved as a business, and our progress on key areas in 2023. We started in 2013, with…
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We are committed to helping brands positively impact the world, including within the entertainment and influencer sectors, where this can often get lost. As we head into 2024, authentic and trusted partnerships are more important than ever. Here’s a recap of some of our campaigns from the past…
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December marks many a joyous moment in the calendar. Whether it’s putting up the Christmas tree, seeing old friends or simply indulging in some festive fun. At Alfred, it’s also one of the tastiest times of the year when the delicious food and drink reports land looking into…
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We all love brand comms at Alfred. But we love a whole lot of other stuff too. So we started a monthly lunchtime session called ‘Ten Talks’, where two members of our team give a talk about something that interests them. The brief is simple:…
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In 2022 we made a number of commitments around improving our Diversity, Equity and Inclusion as a business. We shared our first progress update last year, and said we’d continue to be transparent about our journey, both internally with our…
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Last week, the world’s largest toy maker had to disappoint stakeholders, legions of fans and the climate community when it abandoned a major sustainability target. But Lego’s honesty in the face of a huge setback is a lesson in corporate reputation management. So what was the…
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We’re very proud to share the news that we are now B Corp certified. It’s been our vision since day one to have a positive impact on the world – on our people, on the planet and on culture – so while we started the B Corp journey almost…
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This year, we celebrated 10 years of Alfred. The agency wouldn’t be what it is today without the team behind it. It’s important to us to recognise and celebrate the team’s contributions to the agency, and the positive impact they make to their colleagues and clients. …
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