Thinking Thinking

Leveraging the “Summer of Sport and Swifties” - Sustainability and issues around fan travel

This Summer is a huge moment internationally for sport, from the EUROs to the Summer Olympics and Paralympic Games. But the “summer of sport” is being closely rivalled by the music industry. International superstar Taylor Swift is on track to break records by grossing $1bn from her Eras tour, Glastonbury saw record numbers of festival goers this year, and bands such as Coldplay are also in the midst of global tours.

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