The Week That Was: Social (15/06/18)

Get a topline look at last weeks social news...Facebook tries to have all the answers…Following April’s brutal US Senate hearing, Mark Zuckerberg and Facebook have released 500 pages of responses in an attempt at damage control. Despite their preciseness, they do little to shed any new light, so we’ll be waiting for the plot to thicken on this one...NHS tasks social media companies with the financial burden of mental healthWith the head of NHS England demanding that social media firms do its part to handle the financial burden of social media’s effect on mental health, this is yet another cry for more recognition of social media’s health effect.Snapchat takes aim at FacebookIn a bold move to remain relevant, Snapchat now offers a ‘Log in with Snapchat’ service. The move brings services like these into the modern day with much tighter data restrictions, only giving external apps user’s usernames.Three and Snapchat push ‘Puggerfly’ world cup gameFollowing the launch of their partnership earlier this year, Three and Snapchat have released a ‘snappable’ augmented reality lens and game to celebrate the World Cup. The game allows users to play and share the AR game with friends and is controlled using touch, motion and facial expressions.Sign-up here to our monthly Social Media & Influencer newsletter and access case studies of our work in this sector. We’ll share updates on how we are helping our clients make a meaningful impact, create movements and connect in innovative ways with their audience.