fbpx

BLOG

The Week That Was: FMCG & Retail (15/06/18)

18th June 2018

ashim-d-silva-89336-unsplash

Make your shopping basket better for you
New app Giki is here to help tell you how good your food is – both for you and the planet. Free to use, you just need to wander around the supermarket and scan barcodes, to get a green read on the items we place in our baskets (such as additive-free, responsibly sourced, organic). Will it change shopping habits, or is it just TMI?

Vegans spark innovation
7% of the UK population claims to be vegan – and retailers are focusing on innovation to get their attention. Sainsbury’s is launching a new vegan-friendly range of “fake meat” and Greggs is upping its plant-based lunch offer. As part of its new ‘Balanced Choice’ range, the sandwich brand has launched a vegan mexican bean wrap. Tempted to turn your back on meat?

Cutlery trials and tribulations
Pret A Manger’s committed to reducing its plastic footprint. After ditching straws, it changed to bamboo cutlery – but fans claimed the new spoons didn’t do the job. Pret saw the funny side, announcing it was going back to the drawing board, and helping to show its personality and dedication to the planet all at the same time.

Return to the high street
Retailers have got a lot to thank Harry and Meghan for. Spending for the Royal Wedding, and the warmer weather has driven customers back onto the high street. Sales bucked economists’ expectations and rose by 1.3% in May, following on from a buoyant April. With a long, hot summer predicted, will these sales continue?

Sign-up here to our monthly FMCG newsletter and access case studies of our work, as well as hearing the latest news and trends from this sector. We’ll share updates on how we are helping our clients make a meaningful impact, create movements and connect in innovative ways with their audience.