THE WEEK THAT WAS: SOCIAL MEDIA (11/01/19)

A study has found older people are more likely to spread fake newsA new study by researchers at New York and Princeton Universities found that people above 65 are more likely to spread fake news on Facebook than other age groups. Although the study hasn’t found out why these users share fake news more sparingly, theories suggest their lack of digital literacy may be the cause.  The new Instagram update lets you post from multiple accounts with one tap Instagram for iPhone (sorry, no Android yet) now lets you post to multiple accounts at the same time. It’s a small update that will prove useful for people who manage more than one profile at a time and want to post across multiple accounts. Here’s hoping for that regram feature next! Snapchat releases new report on how and why people use social appsEveryone has their own preference to which, social media apps they use and why. Snapchat has conducted a study with Murphy Research to learn more about how, why and what certain social apps make them feel, when they use them. There were some interesting results! A Japanese billionaire now holds the record for the most retweeted tweet everJapanese billionaire Yusaku Maezawa has entered the record books for posting the most retweeted message in Twitter’s 13-year-history.Maezawa said he would give one million yen ($9,200) in cash to 100 people who retweeted his tweet adding that he would contact the winners via direct message after the 7 January deadline. The tweet has now been retweeted more than four million times.Sign-up here to our monthly Social newsletter and access case studies of our work, as well as hearing the latest news and trends from this sector. We’ll share updates on how we are helping our clients make a meaningful impact, create movements and connect in innovative ways with their audience.