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The Week That Was: Social (01/03/19)

1st March 2019

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BBC and ITV take on Netflix

ITV invested £65 billion in their joint venture with the BBC, Britflix, which has previously launched as Britbox in North America. The platform offers key British entertainment and aims to battle Netflix and Amazon Prime.

Facebook is pitching upfront media buys to key US advertisers

This marks a departure from previous practices and highlights just how much Facebook is investing in owned content to combat brand safety concerns.

Ugandans ditch social media following the introduction of a social media tax

Their departure follows the introduction of a tax that charges them 4p per day to use platforms like Facebook and WhatsApp. The tax was introduced to tame ‘idle talk’ on social channels.

Tatler releases its dos and don’ts of social media

From how to announce your engagement to how to chat on WhatsApp, Tatler lists it’s key guide to social media etiquette.

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