The Week That Was: Social (01/03/19)
1st March 2019
ITV invested £65 billion in their joint venture with the BBC, Britflix, which has previously launched as Britbox in North America. The platform offers key British entertainment and aims to battle Netflix and Amazon Prime.
This marks a departure from previous practices and highlights just how much Facebook is investing in owned content to combat brand safety concerns.
Their departure follows the introduction of a tax that charges them 4p per day to use platforms like Facebook and WhatsApp. The tax was introduced to tame ‘idle talk’ on social channels.
From how to announce your engagement to how to chat on WhatsApp, Tatler lists it’s key guide to social media etiquette.
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