The Week That Was: Social (01/03/19)

BBC and ITV take on NetflixITV invested £65 billion in their joint venture with the BBC, Britflix, which has previously launched as Britbox in North America. The platform offers key British entertainment and aims to battle Netflix and Amazon Prime.Facebook is pitching upfront media buys to key US advertisersThis marks a departure from previous practices and highlights just how much Facebook is investing in owned content to combat brand safety concerns.Ugandans ditch social media following the introduction of a social media taxTheir departure follows the introduction of a tax that charges them 4p per day to use platforms like Facebook and WhatsApp. The tax was introduced to tame ‘idle talk’ on social channels.Tatler releases its dos and don'ts of social mediaFrom how to announce your engagement to how to chat on WhatsApp, Tatler lists it’s key guide to social media etiquette.Sign-up here to our monthly Social newsletter and access case studies of our work, as well as hearing the latest news and trends from this sector. We’ll share updates on how we are helping our clients make a meaningful impact, create movements and connect in innovative ways with their audience.