The Week That Was: Games (29/06/18)

Pics shows: Screen of 'The Sims' with same-sex relationships; The Sims has been banned in China and several Middle Eastern countries apparently because it allows same-sex relationships and marriages. The game developer informed fans in an online posting that it would no longer be available in seven countries because of a conflict with what it described as "regional standards". The plan which will come into place from 5th July will mean it is no longer available in China as well as Saudi Arabia, the United Arab Emirates, Oman, Kuwait, Qatar, and Egypt. The developer did not specify what the regional standards were, but online users were quick to confirm that it was because of an ongoing row about the fact that The Sims’ allows gay relationships. The basic principle of the game is allowing users to create a virtual personality who lives in the virtual world, effectively a simulation of the real world. They can do all the things in the virtual world which they want to watch as well as building a house, and getting a job, also involves finding a partner. And as far as the developers are concerned, that includes gay relationships. They said the only by having a broad spectrum of users they have a truly diverse simulated world. In a statement spokesman for the developer said: "We’ve always been proud that our in-game experiences embrace values as broad and diverse as our incredible Sims community. This has been important to us, as we know it is to you." The app is being removed from app stores in China, and although those who have already downloaded it will be able to continue to use it, they will not be able to do updates or purchase anything in the future. Although it is not a crime to be homosexual in China, there are strong rules on any gay content which is banned on Chinese TV and online publications. Social media bans have been less successful, with the recently imposed restriction on gay references on Weibo quickly overturned and there was a massive

This week we are taking a look at the latest news in the Games Industry. Featuring the most talked about trends, campaigns, and what’s having an impact on consumers…

Sims Banned in China

The Sims, the number one best-selling PC game franchise, is set to be banned in seven countries because it permits same-sex relationships (we think being able to knock boots with Santa in the most-recent DLC probably didn't help either). From 5th July China, Saudi Arabia, the United Arab Emirates, Oman, Kuwait, Qatar and Egypt will be Sims free. The publishers have always been proud of the diversity and range of opportunities presented in the life-sim, and will stand firm with their content - which we're happy to see!

Google to Take on the Console Market

Google is rumoured to be working on a form of video game hardware, alongside a streaming service code-named: Yeti. The web giant has been making the rounds at GDC and E3 this year to generate interest in Yeti - which could include heavy integration with YouTube, enabling you to switch from gameplay to relevant walkthroughs instantly without searching. Meanwhile, in the background, Google has been hiring games industry veterans from the likes of EA, PlayStation and Xbox in what looks like a bid to join the console race.

Pokémon Quest MobileThe surprise Pokémon title, which was exclusive on the Switch for a limited time, has hit iOS and Android devices this week with a bang. Pokémon Quest is currently in the top 5 games on both Google Play and the App Store - creating a fun diversion while we wait for the highly-anticipated main instalment in the series.Sign-up here to our monthly Social Media & Influencer newsletter and access case studies of our work in this sector. We’ll share updates on how we are helping our clients make a meaningful impact, create movements and connect in innovative ways with their audience.

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The Week That Was: Social (29/06/18)

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The Week That Was: Social (22/06/18)