The Week That Was: Games (29/06/18)
This week we are taking a look at the latest news in the Games Industry. Featuring the most talked about trends, campaigns, and what’s having an impact on consumers…
The Sims, the number one best-selling PC game franchise, is set to be banned in seven countries because it permits same-sex relationships (we think being able to knock boots with Santa in the most-recent DLC probably didn't help either). From 5th July China, Saudi Arabia, the United Arab Emirates, Oman, Kuwait, Qatar and Egypt will be Sims free. The publishers have always been proud of the diversity and range of opportunities presented in the life-sim, and will stand firm with their content - which we're happy to see!
Google to Take on the Console Market
Google is rumoured to be working on a form of video game hardware, alongside a streaming service code-named: Yeti. The web giant has been making the rounds at GDC and E3 this year to generate interest in Yeti - which could include heavy integration with YouTube, enabling you to switch from gameplay to relevant walkthroughs instantly without searching. Meanwhile, in the background, Google has been hiring games industry veterans from the likes of EA, PlayStation and Xbox in what looks like a bid to join the console race.
Pokémon Quest MobileThe surprise Pokémon title, which was exclusive on the Switch for a limited time, has hit iOS and Android devices this week with a bang. Pokémon Quest is currently in the top 5 games on both Google Play and the App Store - creating a fun diversion while we wait for the highly-anticipated main instalment in the series.Sign-up here to our monthly Social Media & Influencer newsletter and access case studies of our work in this sector. We’ll share updates on how we are helping our clients make a meaningful impact, create movements and connect in innovative ways with their audience.