LEARN, CREATE & DO
December marks many a joyous moment in the calendar. Whether it’s putting up the Christmas tree, seeing old friends or simply indulging in some festive fun. At Alfred, it’s also one of the tastiest times of the year when the delicious food and drink reports land looking into…
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We all love brand comms at Alfred. But we love a whole lot of other stuff too. So we started a monthly lunchtime session called ‘Ten Talks’, where two members of our team give a talk about something that interests them. The brief is simple:…
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In 2022 we made a number of commitments around improving our Diversity, Equity and Inclusion as a business. We shared our first progress update last year, and said we’d continue to be transparent about our journey, both internally with our…
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Last week, the world’s largest toy maker had to disappoint stakeholders, legions of fans and the climate community when it abandoned a major sustainability target. But Lego’s honesty in the face of a huge setback is a lesson in corporate reputation management. So what was the…
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We’re very proud to share the news that we are now B Corp certified. It’s been our vision since day one to have a positive impact on the world – on our people, on the planet and on culture – so while we started the B Corp journey almost…
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Is the pressure for brands to be ‘perfect’ stifling social and environmental progress? In a word, yes. New research by Alfred and Sensu Insight has revealed a significant number of brands and businesses are still choosing to under-report on their social and environmental progress, citing pressure to maintain…
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Throughout the year, part of the job we love the most is keeping up with the latest food & drink trends. From willing volunteers at the latest restaurant openings, to mixing up drinks at home, to scrolling through TikTok for “research”, to swapping news stories in the office;…
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2022 has been another strong year supporting movements and making a positive impact for both our clients and team. Here’s an overview of what we got up to this year… New Partners • Including Nespresso, The Fairtrade Foundation UK, Highland Park, Zagg, Electric Noir, Nefta and…
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Alfred is hiring at a number of levels. If you’re interested in helping brands to make a positive impact in the world, we’d love to talk to you. Here’s what we’re looking for: 1 x consumer PR Junior Account Executive…
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#ThrowbackThursday to our Alfred Summer Party where the team let loose and belted out some classics with Rockaoke! We also took the opportunity to reflect on the last year with the inaugural edition of ‘The Alfred Culture Awards’. We created these to champion team…
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At the start of this year, we made a number of commitments to accelerate meaningful improvement around diversity and inclusion within our business. Frankly, we know we haven’t been doing enough, and we are committed to making real progress by taking the right action to make a difference. We need…
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The global pandemic put the brakes on some of the biggest and most anticipated events in the world, including the Electronic Entertainment Expo, or E3. Arguably the biggest event in the video games calendar, with development grinding to a halt as governments worldwide demanded we stay home, last year was…
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This week, as part of our monthly culture currency initative, the Alfredian team took a trip to the Saatchi Gallery to take a look at its latest Tutankhamun Exhibition, Treasures of the Golden Pharaoh. Featuring more than 150 original objects unearthed by British explorer, Howard Carter, the dazzling display of…
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It’s been an amazing year at Alfred and so, we wanted to take a moment to look back at everything we’ve achieved in 2019. We’re proud to have done some of our best, most impactful work yet, continued relationships with some brilliant clients and won some new ones. And, found…
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As part of this month’s culture currency, a monthly event where the Alfred team take an afternoon to explore some of London’s many and varied cultural happenings, we visited Tim Walker’s ‘Wonderful Things’ exhibition at the V&A. Best known for his fashion editorial work with Vogue,…
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Credibility is paramount when working with any client. They want to know that we understand what we are talking about, and that we love talking about it, too. Campaigns die without authenticity, so we always ensure we are fully immersed…
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At Alfred, we understand that inspiration comes in many forms, and for many of us film leads the way. The Alfred team recently attended The Stanley Kubrick Exhibition at the Design Museum and enjoyed the opportunity to learn more about the creative process of one films most infamous minds. With…
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Over the past few years at Alfred, we have focused on our culture as a key business activity, one that is core to driving our growth and ability to create great work. Like any other business in the space, we have a thought-through proposition (movements not moments), that in many…
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With #Friyay finally here, and the last May bank holiday on the cards, it feels like summer is coming (finally), despite the torrential rain this week. At the Alfred office we have been cracking open the Prosecco in anticipation and visiting the latest attractions London has to offer. Here in…
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