Measurement & Evaluation

We believe that all comms should be more than words and result in action. 

That’s why our measurement framework is designed to measure audience action at a minimum. It’s modelled on AMEC’s integrated evaluation framework and provides best practice guidance for all campaigns and activity – no matter which channel.

We think about measurement from the start, working collaboratively with our clients to make sure we’re tracking the right metrics, able to pivot strategies when needed, and ultimately exceed objectives and expectations.