What We Do

Insight & Planning

How do you create work that results in action from the people you want to reach?

We have a four-step planning process to take us from brief to solution, modelled on human-centred design thinking. 

Spoiler: it all starts with insights. 

Probably one of the most overused words in the industry, At Alfred, we define insights as ‘unspoken human truths’ and make it our business to uncover them to inform our strategies and ideas. We go beyond the data, and are active in getting outside of the London bubble. 

How? A blend of quantitative and qualitative research, informed by our market-leading data tools, including YouGov Profiles to Mintel — expertly analysed by our team and turned into actionable insights. 

Want to find your people and discover what really makes them tick? Get in touch.

If you’re interested in hearing more, get in touch here.

Get In Touch