Our Work
Warner Bros. Riverdale – Convincing Netflix fans to buy a box set
Challenge:
How do we drive new buzz around Riverdale with no new content and encourage the fan base to buy the season on DVD… when it’s all available on Netflix!
Solution:
Maximise the fan base and turn them into social advocates. We partnered with Maxwell’s diner to run a limited edition pop-up of Riverdale-inspired Freakshakes, accessible to hundreds of fans in return for social posts. The activity was supported with lead talent junket, delivering fresh content for the mainstream press tor run, keeping the fandom fed with their fix of Riverdale goss for the HE release.
Impact:
The Freakshakes, driven purely through social PR, were ‘sold out’ within an hour each day, with 500+ fans sharing branded content to their communities.
We all love brand comms at Alfred. But we love a whole lot of other stuff too. So we started a monthly lunchtime session called… Read More
In 2022 we made a number of commitments around improving our Diversity, Equity and Inclusion as a business. We shared our first progress update… Read More
Last week, the world’s largest toy maker had to disappoint stakeholders, legions of fans and the climate community when it abandoned a major sustainability target. But Lego’s honesty… Read More