Warner Bros. Riverdale – Convincing Netflix fans to buy a box set
How do we drive new buzz around Riverdale with no new content and encourage the fan base to buy the season on DVD… when it’s all available on Netflix!
Maximise the fan base and turn them into social advocates. We partnered with Maxwell’s diner to run a limited edition pop-up of Riverdale-inspired Freakshakes, accessible to hundreds of fans in return for social posts. The activity was supported with lead talent junket, delivering fresh content for the mainstream press tor run, keeping the fandom fed with their fix of Riverdale goss for the HE release.
The Freakshakes, driven purely through social PR, were ‘sold out’ within an hour each day, with 500+ fans sharing branded content to their communities.