Our Work
Warner Bros. – Crazy Rich Asians

Challenge
How do we maintain hype around the cultural sensation and convert fans of the film into Home Entertainment purchasers, whilst engaging a broader audience in a ‘rom-com’ with a difference?
Solution
By tapping into key themes, we delivered a range of executions and features… all with an opulent ‘crazy rich’ twist.
For digital release, we ran a ‘gold-leaf and caviar’ dumpling-making masterclass hosted by Bake Off’s Kim-Joy, followed-up with a recipe and ‘ultimate night in’ feature placement.
The event was underpinned by weighty national, consumer and specialist feature placement exploring the likes of OTT wedding trends, unforgiving mothers-in-law and luxe fashion tapped into the film’s awards nods.
Results
The press event was attended by ITN, Heat, Evening Standard, Daily Express, Yahoo & Culture Trip with social and online coverage directing to Digital release, a range of national and consumer features from Daily Mirror to Red Magazine, plus top tier product placement and social coverage.
Impact
Crazy Rich Asians shot straight up the charts.
By Rich Langrish – Head of Social Ladies and gentlemen, gather round, for I bring you the death knell of the aspirational influencer. That’s right, the end is… Read More
2022 has been another strong year supporting movements and making a positive impact for both our clients and team. Here’s an overview of what we got up… Read More
It has certainly been a busy year for the PR & comms industry. During a rollercoaster twelve months, brands have had to be bigger, bolder and… Read More