Hutch – 4 Day Working Week
A pioneer in the games space through its implementation of a ‘no-crunch culture’, Hutch wanted us to develop a comms plan on how best to raise awareness of its participation in the four-day working week trial whilst building the brand for attracting future talent. With many different companies participating in the trial, a robust media approach would be required to generate cuthrough.
We developed a strategic comms plan, coordinating with 4 Day Week Global, to ensure messaging was aligned across all channels.
It was important for us to align messaging on the four day week with Hutch’s previous brand pillars, which we worked closely with the exec team to ensure alignment on. As Hutch already has an exemplary working culture, we viewed this as a great opportunity to build on the great work they’ve already achieved and further showcase them as a fantastic studio to work for.
Following press release distribution, we focused on offering CEO & Co-Founder, Shaun Rutland for interviews to further amplify the messaging on why a four-day week is the next logical step for Hutch and the games industry overall.
Since the press release was distributed, we’ve landed over 30 pieces of coverage in key industry and national press with messaging consistent throughout on the positives of Hutch joining the trial. We secured a number of interviews for Shaun, including a piece in the Financial Times on the benefits of a four-day working week as well as a piece in Fast Company centred on the trial with Shaun’s viewpoints acting very much as a focal point.
Through the delivery of our comms plan, Hutch has been showcased as a pioneer in the mobile games space, leading the way as currently the only mobile games studio part of 4 Day Week Global’s trial and an example for more studios to follow in its footsteps.
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