Our Work


The Challenge:

Relaunch the brand FITXR in the UK in Q4 2019, with a product that has been available for 6 months, but previously garnered limited media coverage


The Solution:

We tapped into key calendar trends, from boxing going mainstream, to the rise of the VR workout for new year features, leveraged a wealth of data from platform partners, utilised their trainers, and created a series of consumer and business stories to dominate top tier opportunities.



Over 50 hits including BBC News, This Morning, The Evening Standard, The Times and Telegraph – delivering coverage at a pivotal time during investor conversations, therefore adding value beyond traditional consumer awareness and engagement. The coverage is still coming…

The Impact:

A marked uplift in organic downloads of the app across all platforms. The timing coincided with investor conversations, adding value to the business and showcasing the potential of the product.

2022: The Year That Was

2022 has been another strong year supporting movements and making a positive impact for both our clients and team. Here’s an overview of what we got up… Read More

If you’re interested in creating a movement around your brand, get in touch.

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