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Our Work

FitXR

The Challenge:

Relaunch the brand FITXR in the UK in Q4 2019, with a product that has been available for 6 months, but previously garnered limited media coverage

 

The Solution:

We tapped into key calendar trends, from boxing going mainstream, to the rise of the VR workout for new year features, leveraged a wealth of data from platform partners, utilised their trainers, and created a series of consumer and business stories to dominate top tier opportunities.

 

Results:

Over 50 hits including BBC News, This Morning, The Evening Standard, The Times and Telegraph – delivering coverage at a pivotal time during investor conversations, therefore adding value beyond traditional consumer awareness and engagement. The coverage is still coming…

The Impact:

A marked uplift in organic downloads of the app across all platforms. The timing coincided with investor conversations, adding value to the business and showcasing the potential of the product.

THE YEAR THAT WAS…

2020: What a year. A year when we used the words “LOCKDOWN”, “Zoom” and “unprecedented” more than we can count. Whilst… Read More

A Real Cheeky Win!

It’s been a hugely exciting week for Alfred, having found out that our #TheRealCheekyNandos campaign for World Animal Protection won the Best Purpose Campaign Award at the PR… Read More

If you’re interested in creating a movement around your brand, get in touch.

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