Our Work


The Challenge:

Relaunch the brand FITXR in the UK in Q4 2019, with a product that has been available for 6 months, but previously garnered limited media coverage


The Solution:

We tapped into key calendar trends, from boxing going mainstream, to the rise of the VR workout for new year features, leveraged a wealth of data from platform partners, utilised their trainers, and created a series of consumer and business stories to dominate top tier opportunities.



Over 50 hits including BBC News, This Morning, The Evening Standard, The Times and Telegraph – delivering coverage at a pivotal time during investor conversations, therefore adding value beyond traditional consumer awareness and engagement. The coverage is still coming…

The Impact:

A marked uplift in organic downloads of the app across all platforms. The timing coincided with investor conversations, adding value to the business and showcasing the potential of the product.


2020: What a year. A year when we used the words “LOCKDOWN”, “Zoom” and “unprecedented” more than we can count. Whilst… Read More

A Real Cheeky Win!

It’s been a hugely exciting week for Alfred, having found out that our #TheRealCheekyNandos campaign for World Animal Protection won the Best Purpose Campaign Award at the PR… Read More

If you’re interested in creating a movement around your brand, get in touch.

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