Our Work


The Challenge:

Relaunch the brand FITXR in the UK in Q4 2019, with a product that has been available for 6 months, but previously garnered limited media coverage


The Solution:

We tapped into key calendar trends, from boxing going mainstream, to the rise of the VR workout for new year features, leveraged a wealth of data from platform partners, utilised their trainers, and created a series of consumer and business stories to dominate top tier opportunities.



Over 50 hits including BBC News, This Morning, The Evening Standard, The Times and Telegraph – delivering coverage at a pivotal time during investor conversations, therefore adding value beyond traditional consumer awareness and engagement. The coverage is still coming…

The Impact:

A marked uplift in organic downloads of the app across all platforms. The timing coincided with investor conversations, adding value to the business and showcasing the potential of the product.

If you’re interested in creating a movement around your brand, get in touch.

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