505 Games – Corp Profiling
505 Games is a publisher that lets its games do the talking. But for its 15th anniversary celebration, it was time to shine the spotlight back onto 505 itself. We were asked to usher in an exciting new era for the company, making it an attractive proposition for studios and investors alike.
505 Games had previously avoided corporate promotion, resulting in a low level of brand awareness.
We prepared a highly focused list of key targets, identified potential challenges and created structured responses to help 505 spokespeople express their vision for the publisher and shape the brand.
Under our consultancy, the narratives formed became core to 505’s overall brand story and are now essential elements of their public image.
A crucial, in-depth Gamesindustry.biz interview with President Neil Ralley profiled the rise of 505 Games and its legacy in the games industry. Showcasing the success of 505 Games, continued IP growth and AAA partnerships with the likes of Kojima Productions and Remedy Entertainment, the interview acted as a valuable overview of the publisher. We also worked with close contacts at Forbes on an exclusive interview with 505 Games’ founders, Rami and Raffi Galante.
All desired messaging was fully executed, greatly boosting the reputation of 505 Games and delivering a public facing statement of intent. The experience was highly motivating for the publisher, helping to evolve their approach to brand positioning and increasing their desire to engage with the media at a higher level.
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