In a world where algorithms evolve overnight and trends shift like the wind, staying ahead means embracing adaptability and innovation. We believe communications isn't just about keeping pace; it's about leading the way.

We have taken a look at some of the biggest changes within the games industry and consulted key industry journalists to shortlist some of the most significant topics set to attract attention over the coming months:

• Consolidation is challenged
• AI - the new discourse
• The Metaverse needs a rebrand
• What's next for mobile
• The growing challenge of the live-service goldrush
• Media under threat, but new opportunities await
• Encouraging talent back
• Big budgets in a changing landscape

While the future feels uncertain, those who are prepared to face its challenges head on have an excellent opportunity to lead from the front. The current conditions of the games industry are an incubator for innovation and bold new strategies, which will require measured communication to take advantage of.

Download our report to find out how your brand can tackle these challenges, as change also brings opportunity.

If you are interested in learning more about how to tackle the new landscape in gaming, get in touch with us at [email protected]