The Week That Was: Social (02/07/18)

6th July 2018


Love Island’s social media strategy
No one can deny the power of Love Island across all social platforms – when the show is on social is a-buzz with tweets and memes and is regularly trending. However, when it came to the show’s official accounts, this year they’ve decided to take a step back from Snapchat and focus on Instagram Stories instead. The reason for this? They’ve seen audience numbers drop “significantly.” It seems to have paid off in the last month their Instagram channel has more than doubled.

William Hill accused of ‘hijacking’ England World Cup celebrations with #ItsComingHome sponsorship
Everyone heard the chants of “It’s Coming Home” ring out on the streets on Tuesday night and the hashtag was used half a million times alone during the game itself. However, unbeknownst to users, they’d also been sharing a branded William Hill footy shirt emoji, due the bookmaker’s promoted trends and First View campaign on Twitter. Clever marketing campaign or frustrating hijacking of ‘free Twitter speech’?

Instagram on why brands shouldn’t see shoppable posts as a threat
In an interesting interview with Marketing Week, Instagram’s Head of Business talked about the Instagram shopping function, now available on stories. He mentions how some of the bigger brands have found it hard to adopt as it takes away from their own shopping pages – something that smaller brands have welcomed. It makes an interesting read and shows how Instagram Shopping is here to stay.

In our opinion, the most refreshing story of the week, thousands of people have been taking to social to thank the NHS for all that it has done for them in the last seventy years, to celebrate the NHS’s 70 anniversary. From Cheryl to Gary Lineker, and everyone in between, some of the stories are really inspiring.

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