The Week That Was: Games (02/07/18)

6th July 2018

Screen Shot 2018-07-06 at 16.22.12


Bethesda Released Charity Single for Fallout 76

The Fallout 76 cover of ‘Country Roads’, as featured in the game’s announcement trailer, has been released on US iTunes this Independence Day! Coming soon to the UK store, Bethesda has pledged that 100% of the proceeds will go to Habitat for Humanity to help ‘rebuild America and the world!’ An NGO Housing association, Habitat for humanity is a charity helping disadvantaged parts of the world build stable communities and has already aided more than 9.8 million people in over 70 countries!

UK Retailer GAME Launches Free Magazine
UK retailer GAME have launched their brand-new free publication in stores nationwide. In their bumper 66 page inaugural issue, you will find the best of E3 and a chunky feature on Battlefield V to wet your appetite for its upcoming release – we look forward to getting stuck in!

Play Skyrim on The Porcelain Throne
Skyrim: Very Special Edition can be portaloo’d via Alexa to Kohler’s new smart toilet ‘Numi’. If you purchase the $6000 bog, you have the potential to perfect your dragon shouts and expose yourself to Skyrim in an entirely new way. This discovery follows the brilliant announcement trailer at E3 for Skyrim: Very Special Edition on Alexa – a PR highlight created on the back of an ongoing joke relating to Skyrim’s constant re-releases on various platforms. Where will Skyrim end up next?!

2K Players Receiving Custom Nikes
The 200 highest scoring players in NBA2K’s ‘Road to 99’ have received a limited edition pair of strikingly customised Nike Kyrie 4s! Professional basketball player Kyrie is featured on the insoles of the shoes and are a vibrant mix of colours, allowing players the rare chance to show off their in-game achievements in the real world!

Sign-up here to our monthly Gaming newsletter and access case studies of our work in this sector. We’ll share updates on how we are helping our clients make a meaningful impact, create movements and connect in innovative ways with their audience.

Related Posts