The Week That Was: Heath and Wellbeing (22/06/18)

22nd June 2018


Cannes Lions recognises the fight against plastic
The Cannes Lions International Festival of Creativity took place this week where the Design Grand Prix went to the Trash Isles campaign for successfully raising awareness around plastic pollution in our oceans. As we continue to fight against plastic (both in our office and for our client, SodaStream), we’re thrilled to see such powerful campaigns make waves on an international level.

Women who drink white wine are happier than those who drink red
Research has found that women who drink white wine are happier than those who drink red. 200 people volunteered to blind-taste six white, rose and red wines (sounds like a hard life!), and were then asked what feelings were evoked. Women reported feeling significantly happier after drinking the white wine. We know what we’ll be having this Friday!

Move over kale – moringa powder is the new superfood
From turmeric lattes to matcha tea, there has been every ‘superfood’ trend you can think of. Moringa power is being added to smoothies, porridge, soups and baked goods. Derived from the Moringa oleifera plant, its leaves pack in vitamin A, calcium, iron, potassium, and some fibre – we’ll be sure to test this one out, watch this space…

Habitat for Humanity Brazil posters make a difference
In hot countries, standing water helps fuel the breeding of mosquitoes which can transmit disease. Habitat for Humanity Brazil used this knowledge to develop outdoor advertising with a real difference. When the sun shone, the ads educated on how to avoid standing water and when it rained, they dissolved, releasing environmentally friendly insecticide that lasts up to 60 days. A great initiative to not only educate but tackle an issue head on.

KFC promotes its ‘Clean Eating Burger’
In a bold move KFC have taken a swipe at clean-eating food bloggers, running a campaign to promote the ‘KFC Clean Eating Burger’ on their social media. Made from a chia-seeded cauliflower bun, unsweetened almond yoghurt, ice cube relish, spiralized chicken breast and 100% British kale they have created the cleanest KFC burger ever. This campaign isolates and mocks influential bloggers, KFC seem to be embracing the ‘any news is not bad news’ mantra.

Sign-up here to our monthly Health & Wellbeing newsletter and access case studies of our work in this sector. We’ll share updates on how we are helping our clients make a meaningful impact, create movements and connect in innovative ways with their audience.

Related Posts