Wearable rewards with trackable clothing
Tommy Hilfiger is catering to its captivated millennial audience with the launch of Tommy Jeans Xplore. 23 products in this diffusion line are embedded with a smart tag which connects to an iOS app, and allows them to earn points whenever worn. What this means is that Tommy Hilfiger has a view on how consumers use products after the point of purchase. The question is then – is the reward for the consumer, or for Tommy Hilfiger?

5p plastic bag charge sparks change in consumer behaviour
Since the single-use plastic bag charge was introduced, sales have fallen by 86% – from 7.6bn in 2014 to just over 1bn. As we become ever-more aware of the plight of the planet, campaigners are calling for similar taxes on plastic bottles and disposable coffee cups.

Ikea for the elderly
Ikea is catering to our increasingly older population with its latest venture – a furniture range aimed at the elderly. Including flat pack without screws and bolts, and easy grip cutlery as well as the packaging and purchase process, this innovation has won the support of Alzheimer’s Disease International, applauding it as one way to help the elderly remain in their homes for as long as possible.

The high street’s countdown to Christmas is on!
Europe may be sweltering in its hottest heatwave to date, but Christmas is on Selfridges’ mind. The retail mecca is gearing up to launch its festive store next month, and has already released insight into what it will feature, in the hope to continue the strong sales it saw in Q4 2017.

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