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THE WEEK THAT WAS: CONSUMER TECHNOLOGY (03/08/18)

3rd August 2018

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Apple is now the world’s first $1trillion company
Apple has become the first US company with a market cap of over $1 trillion. This follows a jump in its stock after reporting strong Q3 earnings that saw the iPhone maker surpass both its own projections and analysts’ estimates, while also making a strong forecast for its upcoming Q4 earnings. This is a clear reminder that Apple is one of the biggest brands to watch, constantly innovating and challenging tech boundaries.

Ofcom reveals that Britons spend an average of 24 hours a week online
The average Briton now checks a mobile phone every 12 minutes and is online for 24 hours a week, finds an Ofcom study revealing the extent to which people now rely on the internet. It’s clear the huge role smart devices play in our lives, announcing new updates and launches every day.

Facebook’s Whatsapp is about to start charging its business users
In a bid to jumpstart revenue on the messaging service, Facebook has announced it will start charging businesses for sending marketing and customer service messages on Whatsapp. These messages will be charged at a premium to SMS rates, with a fixed rate for confirmed delivery from 0.5 cents to 9 cents (7p) per message, depending on the country. This is noteworthy as Facebook has been exploring ways to monetise Whatsapp for a while, in the face of rising costs as user numbers decrease.

The Samsung Galaxy Tab S4 has a new feature that could bring down the iPad
Samsung has just revealed its latest gadget release: a sleek tablet that can double up as a desktop computer. Announced this week, the Samsung Galaxy Tab S4 can be attached to a special dock called DeX, which Samsung developed to be used with the flagship Galaxy S9 smartphone. This means that you can hook the tablet up to a monitor, keyboard and mouse and use a special mode that effectively turns it into a desktop. Pretty cool? We think so. It will be interesting to watch this space and to see if Apple make a comeback.

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