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The Week That Was: Social Media (19/08/18)

19th July 2018

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Take a look at some of the headline social media news this week:

YouTube heads to the ring

YouTube stars KSI and Logan Paul will be battling it out for bragging rights in Manchester this August, with the full fight streamed on YouTube for free. The controversial Logan Paul will take his first stab at boxing on August 25th and is set to go up against boxer KSI again before the end of February 2019.

Pirated streams were in full force this World Cup

According to reports, pirated live streams of World Cup streams were alive and well across social media for the duration of the competition. Facebook, YouTube and Periscope held the highest number, with 3,653 streams of the France-Croatia final match, earning over 60 million views.

Google look to expand in China through WeChat

After backing out of the world’s largest market in 2010, Google are taking steps to further their presence in China. They have integrated an AI game in powerhouse social media platform WeChat.

Snapchat take things offline

Snapchat have made a big move with measurement firm Nielsen to tack users offline purchase data. Despite once describing similar practices as “creepy”, Snapchat will now be moving more inline with platforms like Twitter or Pinterest.

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