Flexitarianism is shaping UK food habits

Flexitarianism, clean eating and a growing health-consciousness are shaping the nation’s food and drink buying habits, The Grocer’s Top Products survey has revealed. The growing popularity of ‘superfoods’, free-from and sports nutrition products also highlights a growing emphasis on health in Britain’s buying habits.

Brits expected to send £800+ on shopping

British households are expected to spend more than £800 on average on Christmas shopping this year, according to new research. Data from Centre for Retail Research and Voucher Codes which looks at consumers’ total spend when Christmas shopping has shown that households are expected to spend a total amount of £831 this festive season.

Shopping on ice

Iceland has opened an in-store ice rink as part of its festive campaign. It has refitted its Stratford store in East London with 250 square meters of synthetic ice for the stunt, which allows customers to glide through the aisles as they pick up their shopping.

Supermarkets have launched range of Christmas meat wreaths

Christmas wreaths made of meat are on the market at supermarkets including Waitrose, Tesco, M&S and Asda. Some shoppers welcomed the products, with one describing an image of it on Twitter as “like heaven in a picture” and a “festive sausage wreath of joy”. Delish!

Sign-up here to our monthly FMCG newsletter and access case studies of our work, as well as hearing the latest news and trends from this sector. We’ll share updates on how we are helping our clients make a meaningful impact, create movements and connect in innovative ways with their audience.