The Week That Was: Consumer Technology (30/11/18)
30th November 2018
According to new research, smart homes are taking over, with the prediction that 1.5 million of our homes will be powered by smart devices in the next 5 years. A further third of us also plan to have our homes part-controlled by smart technology, namely security and entertainment that can be managed from a smart device. Considering the UK has been one of the slowest countries in Europe to adapt to smart homes, this new research is promising and proves that we are well on our way to being a smart(er) country.
The UK is one of the most rapid adopters of technology in the world – but what devices are we using every day, and how are we using them? According to the report, tablet and e-Readers have flatlined and, unsurprisingly, one in 20 households now claim to have VR of some kind. A total of 62% of our time online us through a smartphone – with tablets only coming in at 13%. An interesting report from Ofcom to see how our technology habits are changing as the tech world progresses, we’re very intrigued to see how this changes over the next 5 years!
The social networking app as introduced an array of shopping features, allowing companies to tag products in videos as well as set up their own ‘Shop’ tab – so you can purchase a specific product directly. Users will also be able to save their favourite items in their very own Shopping tab, so they can go back and purchase at a later date. Instagram seems to be pushing the shopping aspect on the site, picking up on user and company feedback, and we might even see an ‘IG Shopping’ app pop up over the coming months.
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