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LEARN, CREATE & DO

Technology

Using AI in the creative process – Zagg InvisibleShield

Alfred partnered with mobile tech accessory giant ZAGG to promote its revolutionary InvisibleShield On Demand (ISOD) screen protection service in stores across Europe, utilising DOOH (Digital out-of-home) screen placements. We spotted an exciting opportunity to bring innovative creative techniques to the project. It is the first…

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The Week That Was: Consumer Technology (10/08/18)

  Apple denies reports that Siri is listening to conversations Apple has hit back at claims that its voice assistant Siri is recording conversations without user permission. In a reply to US lawmakers issued late last night, Apple said that its iPhones require users to give microphone…

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The Week that was: Consumer Technology (12/07/18)

Cheetah robot can hunt in the dark and it is now game over for humanity We’re officially one step closer to digital doomsday with the arrival of a scary robot that can hunt in the dark and is agile enough to sneak in through your window. For…

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The Week That Was: Consumer Technology (02/06/18)

  Amazon has recently launched Amazon Go Store Situated in Seattle, the first Amazon Go store provides consumers with the opportunity to buy things in person instead of online. The store is designed with AI that allows you to pick up whatever you want and leave the…

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The Week That Was: Consumer Technology (22/06/18)

Google Assistant will be available on Sony TV Sony’s smart TV’s will now respond to voice control in the UK, responding to commands like ‘OK Google play Ocean’s Eleven on Google Play”. Meaning you won’t have to search the films/series in the search box. The Assistant will…

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The Week That Was: Consumer Technology (15/06/18)

This week we discuss the latest innovations and news from the world of Consumer Technology. Check out the most talked about trends and discover campaigns that are making a meaningful impact on the sector and consumers. Google Doodle takes on the World Cup With the World Cup kicking off…

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The Week That Was: Consumer Technology (8/6/2018)

This week we discuss the latest innovations and news from the world of Consumer Technology. Check out the most talked about trends and discover campaigns that are making a meaningful impact on the sector and consumers. Ginger Emojis Finally Arrive It’s the news all redheads were waiting for,…

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Alfred wins Neato Robotics PR & Influencer Account

We are thrilled to announce that Neato Robotics, leaders in smart robots for the home, has appointed us to handle all communications for the UK market, spanning consumer, trade and influencer relations. We will also advise on global strategy, working directly with Neato’s Director of Global Communications, Aparna Aswani,…

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Alfred Escapes into the world of VR and Gaming!

The past week has been an exciting one for Alfred and our client Escape Studios, with the launch of two events within 6 days, both of which have taken the team into some new and immersive virtual worlds. Last Wednesday we launched their first ever industry insights event, Escape Labs,…

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Alfred goes behind the scenes with Sky Swipe…

For the last couple of weeks something exciting has been in the works at Alfred. As part of our ongoing press office work for Escape Studios (an academy that teach students in the art of film-making and specifically VFX, Animation and Gaming), we secured an in-depth broadcast package…

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