New Business

Lego’s brick wall: a lesson in corporate reputation

Last week, the world’s largest toy maker had to disappoint stakeholders, legions of fans and the climate community when it abandoned a major sustainability target. But Lego’s honesty in the face of a huge setback is a lesson in corporate reputation management.   So what was the…

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We are thrilled to announce that Gearbox Publishing, the U.S. American video game development company, has appointed Alfred to spearhead its We Happy Few global PR campaign. After being founded in 2016, Gearbox Publishing continues to focus on helping developers around the world bring their products to market. From recently…

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SodaStream Appoints Alfred to handle UK PR and Social Media Retainer

We are thrilled to announce that SodaStream have appointed Alfred as their lead UK comms. consultancy to drive brand repositioning and expansion in the UK market. We have been tasked with a specific focus on increasing brand awareness and market growth amongst a family audience, cemented on the brand’s health,…

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Etsy Appoints Alfred for Corporate Brief

We are thrilled to announce that Etsy, the global creative commerce platform, has appointed Alfred to support corporate communications for the UK market, with the task of building Etsy’s profile in the UK. Over the next 5 months, we will be running a corporate campaign to build understanding and awareness…

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Alfred wins Neato Robotics PR & Influencer Account

We are thrilled to announce that Neato Robotics, leaders in smart robots for the home, has appointed us to handle all communications for the UK market, spanning consumer, trade and influencer relations. We will also advise on global strategy, working directly with Neato’s Director of Global Communications, Aparna Aswani,…

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Put your clippers down… Alfred has been appointed by Movember!

We’re thrilled to have been appointed by The Movember Foundation to run an influencer programme, to get key social and digital superstars talking about the campaign and the cause. This year isn’t all about growing that classic tash, Movember have launched three initiatives for people to take part in, to…

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Alfred Wins Global Press Office Account with the Freestyle Football Federation

The Freestyle Football Federation, the world governing body for the sport of Freestyle Football, has appointed us after a three-way competitive pitch. We’re tasked with supporting the continued growth and raising global awareness of both the Freestyle Football Federation and Freestyle Football Ltd. (FFL), the private holdings company that operates…

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New Year, New Client at Alfred!

We are very excited to announce that Escape Studios, Europe’s leading VFX academy and part of Pearson College London (Pearson PLC), has appointed us to run their press office and develop their stakeholder engagement programme. We initially started working with Escape following a 3-way pitch process to support their much coveted…

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