LEARN, CREATE & DO
December marks many a joyous moment in the calendar. Whether it’s putting up the Christmas tree, seeing old friends or simply indulging in some festive fun. At Alfred, it’s also one of the tastiest times of the year when the delicious food and drink reports land looking into…
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We all love brand comms at Alfred. But we love a whole lot of other stuff too. So we started a monthly lunchtime session called ‘Ten Talks’, where two members of our team give a talk about something that interests them. The brief is simple:…
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In 2022 we made a number of commitments around improving our Diversity, Equity and Inclusion as a business. We shared our first progress update last year, and said we’d continue to be transparent about our journey, both internally with our…
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Last week, the world’s largest toy maker had to disappoint stakeholders, legions of fans and the climate community when it abandoned a major sustainability target. But Lego’s honesty in the face of a huge setback is a lesson in corporate reputation management. So what was the…
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Is the pressure for brands to be ‘perfect’ stifling social and environmental progress? In a word, yes. New research by Alfred and Sensu Insight has revealed a significant number of brands and businesses are still choosing to under-report on their social and environmental progress, citing pressure to maintain…
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Throughout the year, part of the job we love the most is keeping up with the latest food & drink trends. From willing volunteers at the latest restaurant openings, to mixing up drinks at home, to scrolling through TikTok for “research”, to swapping news stories in the office;…
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The rise of esports started as something of a surprise back in the early days of Halo and Counterstrike LAN parties, when groups of gamers would link up a series of computers and game consoles to compete for bragging rights. What began as a subculture of social gatherings,…
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As part of this month’s culture currency, a monthly event where the Alfred team take an afternoon to explore some of London’s many and varied cultural happenings, we visited Tim Walker’s ‘Wonderful Things’ exhibition at the V&A. Best known for his fashion editorial work with Vogue,…
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The relationship between the Royals and the British media has often played out across the tabloid pages of history not too dissimilar to that of a Shakespearian play. Looking back over the past fifty-odd years and you’ll find love and resounding affection, but you don’t have to look too hard to stumble across drama and scandal;…
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Unconventional CV’s and career pitches are becoming somewhat of a trend in recent years. From that guy standing at a City tube station, with a billboard advertising his job search and copies of his CV to hand, to the most recent effort from university student Connor Peters – who’s uploaded…
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Another day, another brief but what do you do with it? Far too often agencies take that brief and agree with it without any real consideration. They don’t take the time to simply think about it, or really understand the sector or business problem that is being presented. If as…
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When you hear, according to yesterday’s news, PR is ranked behind a firefighter; saving lives and putting your own life at risk on a daily basis, military personnel; high intensity live/die stuff you can’t exactly capacity plan for, and a police officer; your life is in immediate danger and…
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