LEARN, CREATE & DO
As we close the page on 2023 and our tenth year in business, we wanted to mark the milestone with a few highlights from our journey, share how we’ve evolved as a business, and our progress on key areas in 2023. We started in 2013, with…
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December marks many a joyous moment in the calendar. Whether it’s putting up the Christmas tree, seeing old friends or simply indulging in some festive fun. At Alfred, it’s also one of the tastiest times of the year when the delicious food and drink reports land looking into…
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We all love brand comms at Alfred. But we love a whole lot of other stuff too. So we started a monthly lunchtime session called ‘Ten Talks’, where two members of our team give a talk about something that interests them. The brief is simple:…
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In 2022 we made a number of commitments around improving our Diversity, Equity and Inclusion as a business. We shared our first progress update last year, and said we’d continue to be transparent about our journey, both internally with our…
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Last week, the world’s largest toy maker had to disappoint stakeholders, legions of fans and the climate community when it abandoned a major sustainability target. But Lego’s honesty in the face of a huge setback is a lesson in corporate reputation management. So what was the…
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Is the pressure for brands to be ‘perfect’ stifling social and environmental progress? In a word, yes. New research by Alfred and Sensu Insight has revealed a significant number of brands and businesses are still choosing to under-report on their social and environmental progress, citing pressure to maintain…
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At the start of this year, we made a number of commitments to accelerate meaningful improvement around diversity and inclusion within our business. Frankly, we know we haven’t been doing enough, and we are committed to making real progress by taking the right action to make a difference. We need…
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This week, as part of our monthly culture currency initative, the Alfredian team took a trip to the Saatchi Gallery to take a look at its latest Tutankhamun Exhibition, Treasures of the Golden Pharaoh. Featuring more than 150 original objects unearthed by British explorer, Howard Carter, the dazzling display of…
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It’s been an amazing year at Alfred and so, we wanted to take a moment to look back at everything we’ve achieved in 2019. We’re proud to have done some of our best, most impactful work yet, continued relationships with some brilliant clients and won some new ones. And, found…
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Now in my thirties, I’m ashamed to say this is the first time I’ve really paid close attention to a general election and I’ve found the entire thing completely infuriating. On a daily basis, I’ve been left shocked at the sheer volume of false claims, use of loaded…
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As part of this month’s culture currency, a monthly event where the Alfred team take an afternoon to explore some of London’s many and varied cultural happenings, we visited Tim Walker’s ‘Wonderful Things’ exhibition at the V&A. Best known for his fashion editorial work with Vogue,…
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The relationship between the Royals and the British media has often played out across the tabloid pages of history not too dissimilar to that of a Shakespearian play. Looking back over the past fifty-odd years and you’ll find love and resounding affection, but you don’t have to look too hard to stumble across drama and scandal;…
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This month, Oatly announced the launch of its new Ice Cream range for the first time in the UK. To celebrate, the Alfred team hosted an ‘Oatly Ice Cream Party’ at the renowned, and very cool plant-based eats café Kalifornia Kitchen in London. We invited a whole host of media…
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Last night saw the Alfred team celebrating in full force, warmly welcoming in the new Olivia Rubin X Etsy homeware collection by way of a launch event that took place at the picturesque Bourne and Hollingsworth Garden Room. The venue was packed full of top influencers and of course the…
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Credibility is paramount when working with any client. They want to know that we understand what we are talking about, and that we love talking about it, too. Campaigns die without authenticity, so we always ensure we are fully immersed…
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At Alfred, we understand that inspiration comes in many forms, and for many of us film leads the way. The Alfred team recently attended The Stanley Kubrick Exhibition at the Design Museum and enjoyed the opportunity to learn more about the creative process of one films most infamous minds. With…
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Two years in and Alfred has established itself as the ‘one to watch’, winning awards, new client after new client, and growing the team. We have a new vacancy to work on some of the agency’s biggest brand accounts, across the lifestyle and entertainment sectors, and we’re really looking for…
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It seems if you were born in June Alfred is most definitely the place to be, as not only is the agency celebrating its second birthday this month, it’s also three of our fabulous teams Bon Anniversaire. We’re not even halfway through and already taking out shares in…
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