LEARN, CREATE & DO
As part of this month’s culture currency, a monthly event where the Alfred team take an afternoon to explore some of London’s many and varied cultural happenings, we visited Tim Walker’s ‘Wonderful Things’ exhibition at the V&A. Best known for his fashion editorial work with Vogue,…
Read More
This month, Oatly announced the launch of its new Ice Cream range for the first time in the UK. To celebrate, the Alfred team hosted an ‘Oatly Ice Cream Party’ at the renowned, and very cool plant-based eats café Kalifornia Kitchen in London. We invited a whole host of media…
Read More
Last night saw the Alfred team celebrating in full force, warmly welcoming in the new Olivia Rubin X Etsy homeware collection by way of a launch event that took place at the picturesque Bourne and Hollingsworth Garden Room. The venue was packed full of top influencers and of course the…
Read More
The Alfred team flew into action for the February half term release of hilarious family animation, Storks. Every parent knows the awkward moment when their child asks ‘where do babies come from’? But we wanted to hear directly from the children themselves, sparking their stories about ‘that’ conversation and plenty…
Read More
In the thick of the big screen awards season, we burst on to the London creative scene with The VFX Festival 2017. Knowing we are the experts when it comes to all things film, UK film industry, and tech (and a dab-hand at organising large scale events!), our client,…
Read More
Fresh out of university, you’re hit with the pressure of deciding what you want to do with the rest of your life. My response was to try a bit of everything and start to cross off what I didn’t want to do! I first went into post production, but for…
Read More
After a successful year working with CEWE Photoworld and broadening their PR activity, we performed an analysis of the Christmas market ahead of their busiest gifting season. Our insight was that mums weren’t making Photobooks due to a lack of time. We also knew that they’re not reading weekly magazines…
Read More
We are thrilled to announce that Neato Robotics, leaders in smart robots for the home, has appointed us to handle all communications for the UK market, spanning consumer, trade and influencer relations. We will also advise on global strategy, working directly with Neato’s Director of Global Communications, Aparna Aswani,…
Read More
In Q4 2016 we were appointed by Youzz to help the platform launch in the UK. Our brief is focused on building awareness of the service with key decision makers in the marketing and communications space. Youzz enables brands to connect with a range of influencers to create word…
Read More
We’re thrilled to have been appointed by The Movember Foundation to run an influencer programme, to get key social and digital superstars talking about the campaign and the cause. This year isn’t all about growing that classic tash, Movember have launched three initiatives for people to take part in, to…
Read More
We’ve caused a rumble in the media jungle with Warner Bros.’ latest home ents release, The Legend of Tarzan, swinging into action to celebrate the return of the King of the Jungle with a whole host of exciting coverage. With the objective of reaching a younger guy audience, we’ve hunted…
Read More
It’s been a pretty terrifying week as we geared up to the TX of Syfy’s top new TV show, The Exorcist, which aired in the UK for the first time last night. We’ve been running a highly targeted influencer programme across Twitter and Instagram, which all went live yesterday. Our…
Read More
When it came to planning for Photokina 2016 with CEWE Photoworld we knew we needed an Instagram worthy event to showcase all the latest products to a photo fanatic audience. A two-day event for international influencers was the answer, packed with creative workshops, expert-led tours and snap-able surroundings, created in…
Read More
With summer being to university students what an escaped python is to a zookeeper (long, expensive and surprisingly easy to miss), I realised that I couldn’t afford to waste another break playing excessive amounts of video games and making the difficult journey to and from the fridge. After all, there’s…
Read More
We’ve had a summer of fun with the ultimate #GirlSquad celebrating the final season of Pretty Little Liars, from our client Warner Bros. Ringing in a season full of dramas, we celebrated the season launch with our own Uber A paying a visit to torment our favourite female press. Delivering…
Read More
It’s been LEGO mania in the office recently, as we partnered with cool Instadad collective, Dad’s Breakfast Club, to launch the Blu-ray™ and DVD release of LEGO DC Justice League: Gotham City Breakout. Dad’s Breakfast Club is the newest way for likeminded London dads to regularly meet up to…
Read More
It’s been cocktail emojis and #SquadGoals all round for our Home Entertainment launch of Warner Bros.’ How To Be Single, the latest NSFW film from rowdy Rebel Wilson. With the objective of reaching the young female audience with fun, relatable and empowering content, we’ve driven the campaign through social… emojis,…
Read More
We’ve gone back in time again this week to celebrate the 20th anniversary of cult classic Independence Day, and the release of Independence Day: Resurgence today, with a host of 90s memorabilia winging its way to key media around London. Our special delivery from 1996 was jam packed with beanie…
Read More
The past week has been an exciting one for Alfred and our client Escape Studios, with the launch of two events within 6 days, both of which have taken the team into some new and immersive virtual worlds. Last Wednesday we launched their first ever industry insights event, Escape Labs,…
Read More