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LEARN, CREATE & DO

Work

OUR WORK EARNING BRANDS ATTENTION

We continue to create work we are proud of that drives actions and reactions from the people we are looking to reach - whether that’s driving change in a specific industry or sparking joy on social media. Here is a roundup of some of our recent work across earned, owned and paid - making an impact for the brands and businesses we work with.

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2023 and our tenth year

As we close the page on 2023 and our tenth year in business, we wanted to mark the milestone with a few highlights from our journey, share how we’ve evolved as a business, and our progress on key areas in 2023. We started in 2013, with…

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Diversity and Inclusion 2023 Update

In 2022 we made a number of commitments around improving our Diversity, Equity and Inclusion as a business.   We shared our first progress update last year, and said we’d continue to be transparent about our journey, both internally with our…

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Lego’s brick wall: a lesson in corporate reputation

Last week, the world’s largest toy maker had to disappoint stakeholders, legions of fans and the climate community when it abandoned a major sustainability target. But Lego’s honesty in the face of a huge setback is a lesson in corporate reputation management.   So what was the…

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Alfred 2023 Q2 Review: Celebrating Triumphs, Innovations, and Growth

As we entered the second quarter of 2023, we celebrated a significant milestone – Alfred’s 10th birthday. It reminded us of our continued commitment to inspire brands to be a force for good, reflected in our mantra, #MovementsNotMoments. Q2 saw us achieving a series of groundbreaking milestones, from launching…

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Alfred bolsters Digital team after rapid growth

London, July 2023: Alfred has appointed Rachel Proctor as its new Head of Digital, along with a number of digital specialists, following the rapid growth of its digital division during the agency’s tenth anniversary year.   A series of high-profile digital wins for Alfred…

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Alfred’s (unofficial) Food & Drink 2023 Awards

Throughout the year, part of the job we love the most is keeping up with the latest food & drink trends. From willing volunteers at the latest restaurant openings, to mixing up drinks at home, to scrolling through TikTok for “research”, to swapping news stories in the office;…

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Alfred appointed as UK social media agency for Westfield

London, April 2023: Westfield has appointed Alfred as its retained social media agency for Westfield London and Westfield Stratford City, following a competitive six-way pitch process. Alfred has been briefed to deliver social media content and campaigns that amplify the brand’s values and objectives, focusing on connecting people and communities…

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Ripple Energy appoints Alfred to handle consumer PR

London, 22nd March 2023: Ripple Energy has appointed Alfred as its consumer PR partner after a competitive pitch process. Alfred’s remit will cover strategic communications, press office support and campaign development and delivery. Ripple Energy is a clean energy platform that enables people across the UK to part-own wind…

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2022: The Year That Was

2022 has been another strong year supporting movements and making a positive impact for both our clients and team. Here’s an overview of what we got up to this year… New Partners  • Including Nespresso, The Fairtrade Foundation UK, Highland Park, Zagg, Electric Noir, Nefta and…

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Using AI in the creative process – Zagg InvisibleShield

Alfred partnered with mobile tech accessory giant ZAGG to promote its revolutionary InvisibleShield On Demand (ISOD) screen protection service in stores across Europe, utilising DOOH (Digital out-of-home) screen placements. We spotted an exciting opportunity to bring innovative creative techniques to the project. It is the first…

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Alfred Summer Party & Culture Awards

#ThrowbackThursday to our Alfred Summer Party where the team let loose and belted out some classics with Rockaoke!  We also took the opportunity to reflect on the last year with the inaugural edition of ‘The Alfred Culture Awards’. We created these to champion team…

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THE YEAR THAT WAS…

2020: What a year. A year when we used the words “LOCKDOWN”, “Zoom” and “unprecedented” more than we can count. Whilst challenging doesn’t cut it,  it’s also been a year that has seen some of the best and bravest people and…

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HTC Appoints Alfred

Following a three-way competitive pitch, Alfred has been appointed by HTC as their retained UK agency of record, to work across their portfolio with a significant focus on HTC Vive. Alfred will work closely with the in-house team creating programmes of activity to…

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Alfred Year in Review: 2019

It’s been an amazing year at Alfred and so, we wanted to take a moment to look back at everything we’ve achieved in 2019. We’re proud to have done some of our best, most impactful work yet, continued relationships with some brilliant clients and won some new ones. And, found…

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