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Alfred Summer Party & Culture Awards

#ThrowbackThursday to our Alfred Summer Party where the team let loose and belted out some classics with Rockaoke!  We also took the opportunity to reflect on the last year with the inaugural edition of ‘The Alfred Culture Awards’. We created these to champion team… Read More

THE YEAR THAT WAS…

2020: What a year. A year when we used the words “LOCKDOWN”, “Zoom” and “unprecedented” more than we can count. Whilst challenging doesn’t cut it,  it’s also been a year that has seen some of the best and bravest people and… Read More

HTC Appoints Alfred

Following a three-way competitive pitch, Alfred has been appointed by HTC as their retained UK agency of record, to work across their portfolio with a significant focus on HTC Vive. Alfred will work closely with the in-house team creating programmes of activity to… Read More

Alfred Year in Review: 2019

It’s been an amazing year at Alfred and so, we wanted to take a moment to look back at everything we’ve achieved in 2019. We’re proud to have done some of our best, most impactful work yet, continued relationships with some brilliant clients and won some new ones. And, found… Read More

Alfred Loves… Tim Walker

As part of this month’s culture currency, a monthly event where the Alfred team take an afternoon to explore some of London’s many and varied cultural happenings, we visited Tim Walker’s ‘Wonderful Things’ exhibition at the V&A. Best known for his fashion editorial work with Vogue,… Read More

Alfred Loves… Oatly Ice Cream

This month, Oatly announced the launch of its new Ice Cream range for the first time in the UK. To celebrate, the Alfred team hosted an ‘Oatly Ice Cream Party’ at the renowned, and very cool plant-based eats café Kalifornia Kitchen in London. We invited a whole host of media… Read More

Alfred Loves… Olivia Rubin X Etsy Home & Living Launch Party

Last night saw the Alfred team celebrating in full force, warmly welcoming in the new Olivia Rubin X Etsy homeware collection by way of a launch event that took place at the picturesque Bourne and Hollingsworth Garden Room. The venue was packed full of top influencers and of course the… Read More

Take a beak behind-the-scenes of Alfred’s Storks campaign

The Alfred team flew into action for the February half term release of hilarious family animation, Storks. Every parent knows the awkward moment when their child asks ‘where do babies come from’? But we wanted to hear directly from the children themselves, sparking their stories about ‘that’ conversation and plenty… Read More

Alfred delivers a sell out Festival

In the thick of the big screen awards season, we burst on to the London creative scene with The VFX Festival 2017. Knowing we are the experts when it comes to all things film, UK film industry, and tech (and a dab-hand at organising large scale events!), our client,… Read More

Alfred wins Neato Robotics PR & Influencer Account

We are thrilled to announce that Neato Robotics, leaders in smart robots for the home, has appointed us to handle all communications for the UK market, spanning consumer, trade and influencer relations. We will also advise on global strategy, working directly with Neato’s Director of Global Communications, Aparna Aswani,… Read More

Youzz: The Power of Influencer Marketing

In Q4 2016 we were appointed by Youzz to help the platform launch in the UK. Our brief is focused on building awareness of the service with key decision makers in the marketing and communications space. Youzz enables brands to connect with a range of influencers to create word… Read More

Put your clippers down… Alfred has been appointed by Movember!

We’re thrilled to have been appointed by The Movember Foundation to run an influencer programme, to get key social and digital superstars talking about the campaign and the cause. This year isn’t all about growing that classic tash, Movember have launched three initiatives for people to take part in, to… Read More

Alfred swings into action for The Legend of Tarzan campaign

We’ve caused a rumble in the media jungle with Warner Bros.’ latest home ents release, The Legend of Tarzan, swinging into action to celebrate the return of the King of the Jungle with a whole host of exciting coverage. With the objective of reaching a younger guy audience, we’ve hunted… Read More

Alfred Spins Heads with The Exorcist

It’s been a pretty terrifying week as we geared up to the TX of Syfy’s top new TV show, The Exorcist, which aired in the UK for the first time last night. We’ve been running a highly targeted influencer programme across Twitter and Instagram, which all went live yesterday. Our… Read More

ALFRED GETS CREATIVE IN COLOGNE

When it came to planning for Photokina 2016 with CEWE Photoworld we knew we needed an Instagram worthy event to showcase all the latest products to a photo fanatic audience. A two-day event for international influencers was the answer, packed with creative workshops, expert-led tours and snap-able surroundings, created in… Read More

Alfred through the eyes of our intern

With summer being to university students what an escaped python is to a zookeeper (long, expensive and surprisingly easy to miss), I realised that I couldn’t afford to waste another break playing excessive amounts of video games and making the difficult journey to and from the fridge. After all, there’s… Read More

Alfred reveals the real Uber A #nospoilers

We’ve had a summer of fun with the ultimate #GirlSquad celebrating the final season of Pretty Little Liars, from our client Warner Bros. Ringing in a season full of dramas, we celebrated the season launch with our own Uber A paying a visit to torment our favourite female press. Delivering… Read More

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