2022: The Year That Was

2022 has been another strong year supporting movements and making a positive impact for both our clients and team. Here’s an overview of what we got up to this year… New Partners  • Including Nespresso, The Fairtrade Foundation UK, Highland Park, Zagg, Electric Noir, Nefta and… Read More

Alfred Summer Party & Culture Awards

#ThrowbackThursday to our Alfred Summer Party where the team let loose and belted out some classics with Rockaoke!  We also took the opportunity to reflect on the last year with the inaugural edition of ‘The Alfred Culture Awards’. We created these to champion team… Read More

D&I Alfred Update

At the start of this year, we made a number of commitments to accelerate meaningful improvement around diversity and inclusion within our business. Frankly, we know we haven’t been doing enough, and we are committed to making real progress by taking the right action to make a difference. We need… Read More

Alfred’s Most Anticipated Games of 2022

As 2021 drew to a close, it was evident that almost two years of the Covid-19 pandemic had affected the games industry. From ever present PlayStation 5 and Xbox Series X console shortages worldwide, to a shift to a more hybrid working format for many studios, 2021 was certainly a… Read More

Adding Accountability into Crisis Communication

In the past ten days alone, we’ve followed three huge and controversial stories which have resulted in crisis responses and statements from The Met Police, The Queen herself and the global chain, Burger King. Now more than ever, brands, high-profile individuals and institutions are under scrutiny from the public and… Read More

Be the brand story people want to read about

Picture the scene. You’re a passionate tech entrepreneur. You kick off an investor meeting by highlighting your recent campaign from The Times. If you’re in The Times, you’re doing something that a hugely influential newspaper considers important. You’re doing something… Read More

New Year, New Win: Jagex appoints Alfred

We’re kicking off the new year with an exciting new partner, as we have been appointed by Jagex as their retained creative agency, supporting the 20th anniversary of RuneScape in 2021. The win follows a five-way competitive pitch, and we’ll be working… Read More

A Real Cheeky Win!

It’s been a hugely exciting week for Alfred, having found out that our #TheRealCheekyNandos campaign for World Animal Protection won the Best Purpose Campaign Award at the PR Week Awards. We were in brilliant company, among many other impactful and creative campaigns, so we are so… Read More

Making Movements: #002 New World Trends 

While we are currently still in a global crisis, that shows signs of resurgence with increasing likelihood of further social restrictions (again), we have reflected on the changes in consumer behaviour over the past six months. These trends illustrate a shift in how people think, behave, and prioritise,… Read More

HTC Appoints Alfred

Following a three-way competitive pitch, Alfred has been appointed by HTC as their retained UK agency of record, to work across their portfolio with a significant focus on HTC Vive. Alfred will work closely with the in-house team creating programmes of activity to… Read More

A Right, Royal Mess…

The relationship between the Royals and the British media has often played out across the tabloid pages of history not too dissimilar to that of a Shakespearian play. Looking back over the past fifty-odd years and you’ll find love and resounding affection, but you don’t have to look too hard to stumble across drama and scandal;… Read More

Alfred Loves… Olivia Rubin X Etsy Home & Living Launch Party

Last night saw the Alfred team celebrating in full force, warmly welcoming in the new Olivia Rubin X Etsy homeware collection by way of a launch event that took place at the picturesque Bourne and Hollingsworth Garden Room. The venue was packed full of top influencers and of course the… Read More


We are thrilled to announce that Gearbox Publishing, the U.S. American video game development company, has appointed Alfred to spearhead its We Happy Few global PR campaign. After being founded in 2016, Gearbox Publishing continues to focus on helping developers around the world bring their products to market. From recently… Read More

The Week That Was: Games 09/11/18

Hitman 2 and ‘The Undying’ Sean Bean Sean Bean is renowned for rarely getting out a tight spot alive and this is no exception, as IOI perform a stroke of marketing genius for Hitman 2. Not only does Bean star in the title’s latest trailer, but will be a… Read More

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