LEARN, CREATE & DO
Did you know that 47% of UK adults now use social media for news? We’ll let that sink in for a moment. THE HEADLINES For many people, gone are the days of waiting for the six o’clock news to be broadcast on…
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The Mobile World Congress series, which focuses on connectivity, mobile, and networks, has come to an end after another exciting year. This year witnessed many new innovations, led by a wave of AI, 5G, and various other cutting-edge technologies. Here are a few that caught our attention! …
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We continue to create work we are proud of that drives actions and reactions from the people we are looking to reach - whether that’s driving change in a specific industry or sparking joy on social media. Here is a roundup of some of our recent work across earned, owned and paid - making an impact for the brands and businesses we work with.
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As we close the page on 2023 and our tenth year in business, we wanted to mark the milestone with a few highlights from our journey, share how we’ve evolved as a business, and our progress on key areas in 2023. We started in 2013, with…
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We all love brand comms at Alfred. But we love a whole lot of other stuff too. So we started a monthly lunchtime session called ‘Ten Talks’, where two members of our team give a talk about something that interests them. The brief is simple:…
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In 2022 we made a number of commitments around improving our Diversity, Equity and Inclusion as a business. We shared our first progress update last year, and said we’d continue to be transparent about our journey, both internally with our…
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Last week, the world’s largest toy maker had to disappoint stakeholders, legions of fans and the climate community when it abandoned a major sustainability target. But Lego’s honesty in the face of a huge setback is a lesson in corporate reputation management. So what was the…
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We’re very proud to share the news that we are now B Corp certified. It’s been our vision since day one to have a positive impact on the world – on our people, on the planet and on culture – so while we started the B Corp journey almost…
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This year, we celebrated 10 years of Alfred. The agency wouldn’t be what it is today without the team behind it. It’s important to us to recognise and celebrate the team’s contributions to the agency, and the positive impact they make to their colleagues and clients. …
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Is the pressure for brands to be ‘perfect’ stifling social and environmental progress? In a word, yes. New research by Alfred and Sensu Insight has revealed a significant number of brands and businesses are still choosing to under-report on their social and environmental progress, citing pressure to maintain…
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London, July 2023: Alfred has appointed Rachel Proctor as its new Head of Digital, along with a number of digital specialists, following the rapid growth of its digital division during the agency’s tenth anniversary year. A series of high-profile digital wins for Alfred…
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We all know somebody obsessed with a particular film soundtrack, but what about video game soundtracks? Our resident video game music fanatic, Debbie Lloyd, shares her thoughts on how it has evolved over the years, why we should all be listening to more of it, and the positive impact…
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London, April 2023: Westfield has appointed Alfred as its retained social media agency for Westfield London and Westfield Stratford City, following a competitive six-way pitch process. Alfred has been briefed to deliver social media content and campaigns that amplify the brand’s values and objectives, focusing on connecting people and communities…
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London, 22nd March 2023: Ripple Energy has appointed Alfred as its consumer PR partner after a competitive pitch process. Alfred’s remit will cover strategic communications, press office support and campaign development and delivery. Ripple Energy is a clean energy platform that enables people across the UK to part-own wind…
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Eating green isn’t always easy. For some people, affordability is a barrier. For others, it’s knowing how to eat green. What’s more, lots of us have no idea when it comes to the carbon footprint of our…
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2022 has been another strong year supporting movements and making a positive impact for both our clients and team. Here’s an overview of what we got up to this year… New Partners • Including Nespresso, The Fairtrade Foundation UK, Highland Park, Zagg, Electric Noir, Nefta and…
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What a year for politics (so far…). Putting Brexit, the Ukraine War and the cost-of-living crisis aside, the UK scandal ridden government has torn itself apart, to the point where we’ve been left practically leader-less during the ‘summer of discontent’. Despite the…
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#ThrowbackThursday to our Alfred Summer Party where the team let loose and belted out some classics with Rockaoke! We also took the opportunity to reflect on the last year with the inaugural edition of ‘The Alfred Culture Awards’. We created these to champion team…
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At the start of this year, we made a number of commitments to accelerate meaningful improvement around diversity and inclusion within our business. Frankly, we know we haven’t been doing enough, and we are committed to making real progress by taking the right action to make a difference. We need…
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