The Mobile World Congress series, which focuses on connectivity, mobile, and networks, has come to an end after another exciting year. This year witnessed many new innovations, led by a wave of AI, 5G, and various other cutting-edge technologies. Here are a few that caught our attention!  …

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Threads, The Twitter Killer

Before we dive headfirst into this digital yarn, let’s clarify what Threads is. It’s the newest creation from Meta, the artist formerly known as Facebook, whose rebranding makes it sound like it’s fumbling through a midlife crisis. “Say more with Threads – Instagram’s…

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Using AI in the creative process – Zagg InvisibleShield

Alfred partnered with mobile tech accessory giant ZAGG to promote its revolutionary InvisibleShield On Demand (ISOD) screen protection service in stores across Europe, utilising DOOH (Digital out-of-home) screen placements. We spotted an exciting opportunity to bring innovative creative techniques to the project. It is the first…

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Making Movements: #002 New World Trends 

While we are currently still in a global crisis, that shows signs of resurgence with increasing likelihood of further social restrictions (again), we have reflected on the changes in consumer behaviour over the past six months. These trends illustrate a shift in how people think, behave, and prioritise,…

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They Want To Be YouTube Stars

The buzz around YouTube and the personalities that are emerging from the platform seems to be a hot topic at the moment… if not a bubbling conversation over the last few years. We’ve seen the explosion of a new kind of celebrity, not one that has originated from sport…

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Digital Innovation at London Fashion Week

Another London Fashion Week has been and gone, leaving a trail of wearable tech and naked nails all over the streets of our trendy capital. The British Fashion Councils (BFC) focus for spring/summer 2015 was on digital innovation. This meant celebrating the digital revolution within the industry and asking designers…

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