Alfred makes some LEGO Friends at Girlz 4 Life Premiere screening

9th February 2016

This weekend, team Alfred got glammed up and enjoyed a day out with the LEGO Friends gang at the launch of the first feature length LEGO Friends film, Girlz 4 Life, which is out on DVD next week.

Celebs, journalists and media turned up in their droves with their delighted and excited kids to see their favourite characters Olivia, Stephanie, Emma, Mia and Andrea take on mega pop star Livi’s manager, who stole their hit song ‘Girlz’.

Imogen Thomas and daughter Ariana Siena attend the premiere screening of LEGO FRIENDS: GIRLZ 4 LIFE in London, LEGO FRIENDS: GIRLZ 4 LIFE is available on DVD from 15th February.

Following the premiere screening, held at Warner Bros. HQ, the kids were treated to glam pop star makeovers with glitter tattoos, coloured hair extensions and some sparkly face art. Children and parents alike also enjoyed playing with pop star props and took plenty of model snaps in the LEGO Friends photo booth, before diving into an amazing LEGO brick pit.


Celeb parents Rufus Hound and Imogen Thomas both attended with their daughters, who couldn’t wait to take photos posing alongside the Girlz! We even secured some amazing coverage with Mail Online, who loved our snaps of Imogen and daughter Ariana Siena – both huge fans of the LEGO Friends franchise.


We had a blast at the event and it was great to catch-up with some top press including First News, Girls Love, Kidzcoolit.com and Mumsnet! All of our top mummy blogger friends enjoyed their time at the event, with lots of social posts featuring our hashtags #LEGOFriends and #Girlz4Life, from Pink Oddy, Mad Mum of 7, Mumsnet (Merton and Wimbledon), Jacintaz3, Mummy In The City and Tired Mummy of Two. Watch out for plenty of event write-ups to come!

Lego Lego

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