Alfred Kicks Off Work With Freestyle Football Federation

31st March 2016

It was only a few weeks back Alfred announced an exciting new client win, the Freestyle Football Federation, and we’ve been straight to it publicising a host of exciting announcements, with a mountain of coverage hitting already.

First up, check out this beautifully shot piece on BBC Get Inspired – an online portal that encourages people to get involved in sports, and the more unusual the better. We secured a comprehensive video feature all about the Freestyle Football Federation, which included an interview with Andrew Henderson – the four-time world freestyling champion – and CEO of the FFF, Daniel Wood.

Next up, we announced the world championship with a lead news feature on BBC Newsbeat on BBC Radio One and online. See Andrew and the first UK professional female freestyle footballer Liv Cooke, talking about their involvement, and showcasing their moves.

We’ve also nabbed our first feature piece with new national newspaper (which we’re all loving) The New Day, and a host of key business and sports press hits in the likes of City AM, Sportsvibe, China Daily and Campaign, all centred around the high profile investment in the sport from China.

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